Consumers Purchase Intention for Energy Efficient Household Appliances in Pakistan
DOI:
https://doi.org/10.47067/reads.v8i3.438Abstract
Consumption of electricity all over the world has been increasing in past years. However, the present investment trend is presenting marks of power supply shortage. Hereafter, several countries have incorporated energy efficiency as a limited solution to forthcoming energy problems. A lot of households are not substituting their household energy products with energy-efficient ones. Usage of energy-efficient appliances in Pakistan is still at a poor level. The main focus of the study is to see the consumers purchase intention for the energy-efficient household appliances in the southern region of Punjab. This study used a questionnaire that was administered to four hundred consumers in three districts of south Punjab, Pakistan. Partial Least Square (PLS) regression is used. The findings show that more favorable attitudes, social influence and perceived behavioral control towards energy-efficient household appliances significantly impact on purchase intention of the consumers. This study also proved that environmental concern and moderation are also a positive impact on household decisions to purchase efficient home energy appliances. Creating awareness through advertisements about energy star labeling will be beneficial for consumers.