Investigating the Predictors and Outcomes of Entrepreneurial Bricolage


  • Sumera Asgher Butt Ph.D. Scholar, Hailey College of Commerce, University of the Punjab, Lahore Pakistan
  • Zulfiqar Ahmed Bowra Principal, Hailey College of Commerce, University of the Punjab Lahore, Pakistan
  • Naveed Iqbal Chaudhry Associate Professor, Department of Business Administration, University of the Punjab, Gujranwala Campus, Pakistan



Investigating, Predictors, Outcomes, Entrepreneurial Bricolage


Entrepreneurial leaders have the ability to influence business model innovation and entrepreneurial bricolage. Introducing alternative ideas and behaviors in an enterprise nowadays often linked to innovation. Companies are eager to take advantage of or benefit from new goods or services or technological marketing channels in this context. Due to the recognition of leadership as an important driver of business innovation, a perceptual framework has been established in order to study the consequences of entrepreneurial leadership on the desire to build business model innovation in organizations, with business acting as a mediating moderating function on entrepreneurial bricolage and entrepreneurial self-efficacy. To explore the conceptual model of the study, five hypotheses have been proposed. A self-managed survey was conceived to acquire cross-sectional responses from 325 people working in the Punjab, Pakistan manufacturing industry. The results demonstrated that, when entrepreneurial self-efficacy is high, the link between entrepreneurial leadership and business model innovation models is stronger. As a result, this is a one-of-a-kind cross-sectional study that investigates the mediating-moderating process of business bricolage and entrepreneurial self-efficacy in Pakistan's manufacturing industry. The study contributes to existing research while also assisting legislators in taking action to govern workplace self-efficacy and encouraging leaders to use entrepreneurial bricolage techniques and business model innovation.


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How to Cite

Butt , S. A. ., Bowra, Z. A. ., & Chaudhry , N. I. . (2021). Investigating the Predictors and Outcomes of Entrepreneurial Bricolage . Review of Economics and Development Studies, 7(3), 343-356.