The Role of Language Style, Perceived Services and Medical Qualities on the Tourism Development in Malaysia: Mediating Role of Customer Satisfaction


  • Muhammad Azeem Ahmad Assistant Professor, Barani Institute of Sciences, Pakistan
  • Arshia Hashmi Assistant Professor, The University of Faisalabad, Pakistan
  • Kiran Shehzadi Visiting Faculty, Department of English, Government Sadiq College Women University, Bahawalpur, Pakistan
  • Muhammad Atif Nawaz Department of Economics, the Islamia University of Bahawalpur, Pakistan



Perceived Services Quality, Perceived Medical Quality, Language Style, Perceived Tourism Development, Customer Satisfaction


Recently, tourism development is considered a significant factor to enhance the economic growth of the country and has gained the attention of upcoming studies and regulators. Thus, the present research examines the impact of perceived service quality, perceived medical quality, and language style on the perceived tourism development in Malaysia. The current research also investigated the mediating impact of customer satisfaction among the nexus of perceived services quality, perceived medical quality, language style, and perceived tourism development in Malaysia. This study has used the quantitative method of data collection and also used the smart-PLS to examines the relationships among the variables. The results revealed that perceived service quality, perceived medical quality, and language style has a positive association with perceived tourism development in Malaysia. The findings also indicated that customer satisfaction positively mediated among the relationships of perceived services quality, perceived medical quality, language style, and perceived tourism development in Malaysia. This study has guided to policymakers while formulating the policies related to tourism development that enhance economic development.


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How to Cite

Ahmad, M. A. . ., Hashmi , A. ., Shehzadi , K. ., & Nawaz, M. A. . (2021). The Role of Language Style, Perceived Services and Medical Qualities on the Tourism Development in Malaysia: Mediating Role of Customer Satisfaction. Review of Economics and Development Studies, 7(1), 25-36.