Enhancing the Academic Performance of Students: A Real-Life Application of Quality Function Deployment


  • Zafar Iqbal Assistant Professor, Department of Statistics, The Islamia University of Bahawalpur
  • Lubna Shoukat Assistant Professor, Department of Educational Training, The Islamia University of Bahawalpur
  • Muhammad Waheed Assistant Professor, Department of Educational Training,The Islamia University of Bahawalpur
  • Laraib Zafar (M.Phil Student) Department of Statistics, The Islamia University of Bahawalpur




Secondary schools, Quality Education, Quality Function Deployment (QFD), House of Quality (HOQ, Voices of Students, Technical Solutions, Relationship Matrix


Quality Function Deployment (QFD) is a fastidious method to acclimatize what the customers wish to achieve and how their desiderata should be incorporated into final technical solutions. QFD as a structured approach is widely acknowledged; and has been adopted successfully in almost every field of knowledge and services like engineering, service quality, education quality, planning, decision making, etc. Students, through Education, internalize high level qualities of social and cultural importance, intellectual well-beings, emotionally stable and physically improved skills. Quality education refers to the level of accomplishment of these qualities.  This paper   addresses the Voices of Students (VOSs) (student’s needs and demands) regarding their educational requirements at secondary school level. The objective is accomplished by recognizing significant VOSs; and then determining their Technical Solution called Solution of VOSs, (SVOSs) to resolve VOSs. Finally, the guideline for the SVOSs is provided addressing which SVOSs is most important and which one is least. The recommended methodology also provides a guideline for secondary schools to identify problems and their solution for improved standard and improved quality of education.


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How to Cite

Zafar Iqbal, Shoukat, L., Waheed, M. ., & Laraib Zafar. (2020). Enhancing the Academic Performance of Students: A Real-Life Application of Quality Function Deployment. Review of Economics and Development Studies, 6(2), 501-511. https://doi.org/10.47067/reads.v6i2.227