Impact of Economic Status on the Consumption Pattern of TV by School Children of District Vehari

Authors

  • Samia Manzoor Assistant Professor of Communication Studies, Bahauddin Zakariya University, Multan, Pakistan
  • Aasima Safdar Assistant Professor of Communication Studies, Bahauddin Zakariya University, Multan, Pakistan
  • Sobia Shareef M. Phil Student of Communication Studies, Bahauddin Zakariya University, Multan, Pakistan

DOI:

https://doi.org/10.47067/reads.v6i1.180

Keywords:

Economic status, TV viewing, Consumption patterns, Entertainment, Gratification

Abstract

Probing the effects of mass media on viewers has always remained a topic of interest for the researchers. This specific study is based on the assessment of the consumption patterns of the TV viewing by school-going children in relation with their demographics. As District Vehari is an economically poor district of Punjab (Pakistan). So the present study intended to evaluate the consumption pattern of TV of school going children of an economically weaker city. The sample comprised of 420 school-going children. A survey questionnaire was developed to collect the required information.  Qualitative information was also gathered from the parents of the students to gauge their economic status. Findings of the study revealed that the reason to spend this much time on TV viewing is the economic condition of families. Parents cannot afford personal gadgets for their kids so children are bound to watch TV. However TV viewing varied with the individual differences of the students i.e. age, and gender etc.

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Published

2020-09-30

How to Cite

Manzoor, S. ., Safdar, A. ., & Shareef, S. . (2020). Impact of Economic Status on the Consumption Pattern of TV by School Children of District Vehari. Review of Economics and Development Studies, 6(1), 13-22. https://doi.org/10.47067/reads.v6i1.180