What Hinders to Promote Tourism in Pakistan? Using Binary Matrices for Structuring the Issue

Authors

  • Abdul Aziz Khan Niazi University of Engineering and Technology, Lahore, Pakistan
  • Tehmina Fiaz Qazi University of Engineering and Technology, Lahore, Pakistan
  • Abdul Basit Lahore Institute of Science and Technology, Lahore, Pakistan

DOI:

https://doi.org/10.26710/reads.v5i4.664

Keywords:

Tourism, Barriers, Binary Matrics, ISM, MICMAC, Pakistan

Abstract

Aim of the study is to identify what are the barriers in promoting tourism in Pakistan and imposing structure on complex interrelationships among these barriers. It is an exploratory study which uses literature discourse for identification of barriers, binary matrices for structuring issue and cross impact matrix multiplication applied to classification for analyzing driving-dependence power. Discourse of literature revealed that there are sixteen barriers important to address the issue in hand. Communication barrier and unfavorable government policies occupy bottom in the interpretive structural model that are highly important and need utmost attention. Eight barriers fall in dependent, four in independent, three in linkage and none in autonomous quadrant of driving-dependence diagram. The study is useful for policy makers and tourists’ agencies to handle current issues prevailing in tourism industry and promote it accordingly. It is a foremost attempt in Pakistan to structure the issue on the basis of opinion of experts from within stakeholders.

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Published

2020-07-26

How to Cite

Abdul Aziz Khan Niazi, Tehmina Fiaz Qazi, & Abdul Basit. (2020). What Hinders to Promote Tourism in Pakistan? Using Binary Matrices for Structuring the Issue. Review of Economics and Development Studies, 5(4), 881-890. https://doi.org/10.26710/reads.v5i4.664