Determinants of Competitiveness of Business Schools in Khyber Pakhtunkhwa: Faculty’s Perspective

Abstract

Purpose- The present study was an attempt to enhance the understanding on the competitiveness of business schools (Bschools) and identify the most influential    determinants that affect competitiveness of Bschools in Khyber Pakhtunkhwa from faculty’s perspective.

Methodology- The current study followed the quantitative approach. The sample size was 261 determined by formula of Yamane (1967) and respondents were selected using stratified probability sampling technique. Data was collected through questionnaire using 5-point Likert scale. Principal Component Analysis was applied to assess unifactoriality of the constructs. Hypothesis of study assuming relationship between independent and dependent variables were tested using SEM.

Findings- Findings of the study suggests that Teaching staff, Employment prospects, Gender diversity, Leadership and management significantly and positively affect the Competitiveness of Bschools (P< 0.05). On other hand, Industry and Internationalization aspects were found to have significant negative effect on competitiveness of Bschools (P<0.05).

Originality/Value- The present study can help the management of business schools to focus on the areas that can increase the competitiveness of business school to meet the challenges of globalization. Moreover, competitiveness was measured using satisfaction and reputation and the empirical testing of effect of determinants on competitiveness of business schools are the theoretical contributions of the study.